The purpose of my digital artefact is to inform those why may not know about the new metadata retention laws about how the reforms may impact them. The video I intend to make will simplify definitions associated with the topic as well as avoiding technical jargon unless defining them afterwards, this is in an effort to attract and more effectively communicate with an audience who is not so knowledgeable on the topic of metadata retention and online surveillance. The issue with this is it can be quite hard to discern who I should target as an audience.
This graph details the growth in internet users over eleven years, outlining how significant my artefact will be IF I can target the right people.
It seems kind of pointless to discuss metadata and its effects to those who are already proficiently tech savy, however at the same time it is difficult to filter out this audience. There is a real difficulty in determining who is not fully knowledgeable about the new laws and who is not so tech savy, so to further identify an audience from that is moot.\
Alas we must not give up.
Due to the reasons stated above I will maintain my desire to reach this not – so – tech – savy group without alienating those who already know about the topic.
I intend to use a roughly 6 minute video of myself presenting information I have gathered. I have a DSLR and lapel mic so that should not be a huge issue, lighting may be tough and finding a background suitable might take a while but it should all be able to pull together on my editing software software Sony Vegas Pro 13.
I will utilise over cut images, songs and perhaps some videos to help communicate my topic. Humour will be a key aspect as I feel it is a very efficient way of maintaining consumers’ attention on something that might not be of total interest.
Lastly, I will try to maintain an objective point of view on metadata retention, however as I am discussing the dangers of it, the video may seem somewhat one-sided.